Camp Plaid & The Graduate Hotel Coloring Book

Camp Plaid is an ongoing experiential brand created by Todd Oldham. The logo design represents hand cut letters from plaid fabric. The brand’s corresponding type resembles quick hand cut letters as well, void of counters. I also designed the brand’s plaid patterns in a way that they could be “quilted” together, as each of their own colorways but within the same scale and design.

We collaborated with The Graduate Hotel to design small coloring books for visiting kids to enjoy. I designed and illustrated the cover artwork for the coloring book.

Camp Plaid logo design, typeface design, branding patterns, and experimental character illustrations

Camp Plaid x The Graduate Hotel Dallas coloring book cover design