Camp Plaid
Branding, Illustration, Book, Print
2019
Camp Plaid is an ongoing experiential brand created by Todd Oldham. The logo design represents hand cut letters from plaid fabric. The brand’s corresponding type resembles quick hand cut letters as well, void of counters. I also designed the brand’s plaid patterns in a way that they could be “quilted” together, as each of their own colorways but within the same scale and design.
We collaborated with The Graduate Hotel to design small coloring books for visiting kids to enjoy. I designed and illustrated the cover artwork for the coloring book.
We collaborated with The Graduate Hotel to design small coloring books for visiting kids to enjoy. I designed and illustrated the cover artwork for the coloring book.
Camp Plaid logo design, typeface design, branding patterns, and experimental character illustrations
Camp Plaid x The Graduate Hotel Dallas coloring book cover design
Project Index
About Valerie Nelson
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
ⓒ Valerie Nelson 2023