Plaid Ink Logo and Branding

Branding, Lettering, Type

2019
Plaid Ink is an activity book and paper goods brand created by Todd Oldham. It is still a work in progress.

The logo contains custom type that resembles fluid ink-like shapes. The logo additionally merged with plaid pattern-filled shapes to create the full brand experience.













About Valerie Nelson

Valerie grew up in south Florida, where she acquired a fondness for thunder storms, local street iguanas, and flamingo lawn ornaments. She has a diploma in Visual Arts and a BFA in Graphic Design, and she currently works and resides in Rhode Island.


For a full look at her CV, please request through email.