Plaid Ink Logo & Branding


Plaid Ink is an activity-book and paper-goods brand created by Todd Oldham.

I began the branding process by merging together inky typography, fluid graphics, and vintage-inspired plaid patterns. The logo was made to feel very inky and stamp-like, while the rest of the brand contained various shapes filled with plaid patterns. The branding was turned into a pop-up activity table (designed and rendered by Cat Hong) which we presented to various stores, along with our product designs.