Smarts & Crafts
Web Animations & Social Graphics

2020 - 2021

I created digitally drawn animations for Smarts & Crafts, in a hand drawn style that still aligned with its initial branding. What’s That, Ask Todd, and Good Idea were all part of the online show, an internet series for Camp by Walmart. They each worked as title cards for the beginning of their specific segments. Other hand-drawn elements of the branding were used for social media and digital purposes.

Animated title cards for the Smarts & Crafts Internet show

I designed the original Smarts & Crafts logo for packaging, but then hand-drew the logo for animated / digital purposes

Social Media Illustrations and animations for Smarts & Crafts’ Instagram

I created these Instagram posts which described the Smarts & Crafts brand.
I also designed the Smarts & Crafts typeface that was used for additional social media posts.