Smarts & Crafts
Web Animations & Social Graphics
2020 - 2021
I created digitally drawn animations for Smarts & Crafts, in a hand drawn style that still aligned with its initial branding. What’s That, Ask Todd, and Good Idea were all part of the online show, an internet series for Camp by Walmart. They each worked as title cards for the beginning of their specific segments. Other hand-drawn elements of the branding were used for social media and digital purposes.
Animated title cards for the Smarts & Crafts Internet show
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I designed the original Smarts & Crafts logo for packaging, but then hand-drew the logo for animated / digital purposes
I designed the original Smarts & Crafts logo for packaging, but then hand-drew the logo for animated / digital purposes
Social Media Illustrations and animations for Smarts & Crafts’ Instagram
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I created these Instagram posts which described the Smarts & Crafts brand.
I also designed the Smarts & Crafts typeface that was used for additional social media posts.
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I created these Instagram posts which described the Smarts & Crafts brand.
I also designed the Smarts & Crafts typeface that was used for additional social media posts.
Project Index
About Valerie Nelson
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
ⓒ Valerie Nelson 2023