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Smarts & Crafts
Logo, Branding, and Packaging
2020–2021
I designed the logo and overall branding for Smarts & Crafts, a new sustainable and accessible kids arts & crafts line created by Todd Oldham.
The S&C logo is meant be visually friendly in either a 2D or 3D space. The design aims to invite the viewer to imagine the logo itself as a playful object, complete with additional sides and dimensions.
The S&C logo is meant be visually friendly in either a 2D or 3D space. The design aims to invite the viewer to imagine the logo itself as a playful object, complete with additional sides and dimensions.
Smarts and Crafts Logo Design by Valerie Nelson, 2020
I additionally created the overarching branding language for the entire Smarts & Crafts product line and the corresponding packaging. S&C’s packaging involves multiple hand-drawn elements and numerous custom patterns that were spread across the entirety of the brand. Additionally, the packaging contained unique box shapes and diecuts that corresponded to each product.
I worked on the artwork for each packaging design along with the rest of the team at Todd Oldham Studio.
I worked on the artwork for each packaging design along with the rest of the team at Todd Oldham Studio.
Smarts & Crafts Pattern Designs and Packaging Designs by Valerie Nelson
The branding then became a web show, click here to see my animated branding work for Smarts & Crafts TV.
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About Valerie Nelson
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
ⓒ Valerie Nelson 2023