Making with MoMA

Branding, Pattern Design, Packaging

I worked on the branding, logo, and packaging design for Making with MoMA, a kids arts & crafts line for the MoMA Design Store.

Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.

I additionally created a custom hand-drawn typeface for product titles and instruction sheets.

Making with MoMA Branding design made by Valerie Nelson in collaboration with Patrick Hulse and Todd Oldham Studio.


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ⓒ Valerie Nelson 2023
About Valerie Nelson

Valerie grew up in south Florida, where she acquired a fondness for thunder storms, local street iguanas, and flamingo lawn ornaments. She has a diploma in Visual Arts and a BFA in Graphic Design, and she currently works and resides in Rhode Island.

For a full look at her CV, please request through email.