Making with MoMA
Branding, Pattern Design, Packaging
2018
I worked on the branding, logo, and packaging design for Making with MoMA, a kids arts & crafts line for the MoMA Design Store.
Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
![](https://freight.cargo.site/t/original/i/a74d25aab9c618096dbc2f394e1139986d4061978ec50e4b371cc7c2a3f53d7c/MWMLogo.jpg)
![](https://freight.cargo.site/t/original/i/7b98a14b8587c17546f232eee4127376add96e2a3d6896d80994e63f0fb22472/MWMPattern.jpg)
Making with MoMA Branding Pattern made in collaboration with Patrick Hulse and Todd Oldham Studio.
![](https://freight.cargo.site/t/original/i/0c895d26718efb98f4eb0f95d1b23e7f30d9bd86ff7fd2de9bd3f038fada645a/MWMpackages_cropped.png)
![](https://freight.cargo.site/t/original/i/6c909d5fedd7e1ad03be11f9f7321ebd29455bf037903d6bd3a4426e51eebe44/mwm2.jpeg)
![](https://freight.cargo.site/t/original/i/4c44265cb6eed9251c7ef9b70e7019422c59d40f9f89d06dafa9e6e17e845a36/IMG_0055.png)
![](https://freight.cargo.site/t/original/i/bb41faf5e3355e6473884877e3cb5fd1132c9916647c9e204cad6193a8b3512c/mwm-inst-mam.jpg)
![](https://freight.cargo.site/t/original/i/34811ef486aeb108333114a1a6918ddb25b1b8dd6778e095c86ea79f1ae868e9/mwm-inst-mam2.jpg)
![](https://freight.cargo.site/t/original/i/5df4a636091a6ce42beaf2c378f893cb2599489a5f31b6254bd70ac3614623df/makingwithmomaregular.jpg)
![](https://freight.cargo.site/t/original/i/121435468b0d11dbe835451753abafa5580331f58ba6534750a473d949166cd8/MOMA_COLLAGE_INSTRUCTIONS_p2.jpg)
![](https://freight.cargo.site/t/original/i/7e8be10928abbe21263205c8c2fee7a824a60e395bf27fe1e794549efcc69876/MOMA_COLLAGE_INSTRUCTIONS_p1.jpg)