Making with MoMA
Branding, Pattern Design, Packaging
2018
I worked on the branding, logo, and packaging design for Making with MoMA, a kids arts & crafts line for the MoMA Design Store.
Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
Making with MoMA Branding Pattern made in collaboration with Patrick Hulse and Todd Oldham Studio.
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About Valerie Nelson
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island. Read more about her here.
ⓒ Valerie Nelson 2023