Making with MoMA and the Mix & Match Book
2018
Making with MoMA is a kids arts & crafts line for the MoMA Design Store.
Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
In addition to designing the Making with MoMA brand, I designed the cover artwork, packaging, and instructions for Making with MoMA’s “Mix and Match” Drawing Book. The drawing book is sliced into three separate drawing sections, inspired by “Exquisite Corpse”, a creative drawing game done by many Surrealist artists in the 1920s.
Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
In addition to designing the Making with MoMA brand, I designed the cover artwork, packaging, and instructions for Making with MoMA’s “Mix and Match” Drawing Book. The drawing book is sliced into three separate drawing sections, inspired by “Exquisite Corpse”, a creative drawing game done by many Surrealist artists in the 1920s.
Making with MoMA Branding Pattern made in collaboration with Patrick Hulse and Todd Oldham Studio.
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Making with MoMA Handdrawn Typeface based off of MoMA Sans.
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Mix and Match Drawing Book designed using custom hand-drawn Making with MoMA font.
Making with MoMA Handdrawn Typeface based off of MoMA Sans.
Mix and Match Drawing Book designed using custom hand-drawn Making with MoMA font.
Making with MoMA packaging design and in-use imagery at the MoMA Design Store in Soho.
Various Instructions for Making with MoMA kits
Project Index
About Valerie Nelson
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island, where she has acquired a love for frozen lemonade. Read more about her here.
Valerie grew up in south Florida, where she acquired a fondness for thunder storms, palm fronds, and gardenias. She currently works and resides in Rhode Island, where she has acquired a love for frozen lemonade. Read more about her here.
ⓒ Valerie Nelson 2024